Privacy Policy

Effective Date: January 4, 2024 

1.Introduction Welcome to Lifeline! By using our website, you agree to be bound by the terms and conditions of this Privacy Policy. If you do not agree to this policy, please do not use our website. 

2. Information we collect We collect two types of information from you: 
        A. Information you provide:·
                   Personal information: This includes your name, email address, phone number, address, and any other information you                             voluntarily share with us, such as when you create an account, make a purchase, or contact customer support. ·
                   Demographic and profile data: This may include your age, gender, location, interests, and preferences. We collect this data                     through surveys, your website activity, and third-party sources. 
       B. Information we collect automatically:·
                   Technical information: This includes your IP address, browser type, operating system, device information, and browsing                           activity on our website. We collect this data through cookies and similar technologies. 
                   Payment information: We collect your payment information, such as your credit card number and expiration date, when                         you make a purchase on our website. This information is securely processed and stored by a third-party payment provider. 

How we use your information
        We use your information to:
              Provide and improve our services and features; ·
              Personalize your experience on our website; ·
              Communicate with you about our products, services, and promotions; ·
              Respond to your inquiries and requests; ·
              Prevent fraud and abuse; ·
              Comply with legal requirements. 

4. Data retention 
        We retain your personal information for as long as necessary to fulfill the purposes for which it was collected and as permitted by            law. We then securely delete or anonymize your information.  

5. Sharing your information 
        We may share your information with: ·
              Our service providers: We may share your information with third-party service providers who help us operate our website and
              provide our services. These service providers are bound by contractual obligations to keep your information confidential and                    use it only for the purposes for which it was shared. ·
              Law enforcement: We may disclose your information to law enforcement if required by law or if we believe it is necessary to                    protect the rights, property, or safety of ourselves or others. ·
              Business transfers: We may disclose or transfer your information to a third-party in the event of a merger, acquisition, or                          other  business transaction. 

6. Cookies and similar technologies
       We use cookies and similar technologies to track your activity on our website, personalize your experience, and improve our                     services. You can manage your cookie preferences through your browser settings.  

7. Your choices and rights  
       You have the right to access, rectify, erase, and restrict the processing of your personal information. You also have the right to                   object to the processing of your personal information for marketing purposes. You can exercise these rights by contacting us at        

8. Security 
      We take reasonable measures to protect your information from unauthorized access, disclosure, alteration, or destruction.                        However,  no security measures are perfect, and we cannot guarantee the complete security of your information.  

9. Links to other websites
      Our website may contain links to other websites. We are not responsible for the privacy practices of other websites. We encourage          you to read the privacy policies of other websites before you provide them with any information. 

10. Changes to this privacy policy 
      We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on our                website. We encourage you to review this Privacy Policy periodically for the latest information.  

11. Contact us  
       If you have any questions about this Privacy Policy, please contact us at